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☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
  + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com   time to read: +7 min
Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.
Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora
☆ There's never been a better time for "Vanderpump Rules" stars Ariana Madix and Katie Maloney to open their sandwich shop
  + stars: | 2023-06-08 | by ( Madeline Berg | ) www.businessinsider.com   time to read: +4 min
Buzz has never been higher around "Vanderpump Rules" stars Ariana Madix and Katie Maloney. It's the perfect time for them to open their much anticipated sandwich shop, Something About Her. Searches for "something about her sandwich shop menu" spiked 5,000% on Wednesday. "Vanderpump Rules" is pulling series-high ratings, with the first reunion episode garnering 2.7 million more viewers than the show was getting pre-scandal, The Wall Street Journal reported. In the days following the cheating revelation, the pair's restaurants Tom Tom and Schwartz and Sandy's were review-bombed, vandalized, and dealt with canceled reservations.
Persons: Buzz, Ariana Madix, Katie Maloney, —, Madix, Maloney, it's, Gaga's, there's, katie, ariana, they'd, Tom Sandoval, Raquel Leviss, panini, Tom Schwartz, Tom Tom, Schwartz, Sandy's, Addison, Rae, Jeffrey Ten Organizations: Service, Gaga's Haus, Street Journal, Global, Brand, Madix
☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
  + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com   time to read: +6 min
Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.
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